You already know who comes often, whose birthday it is and who eats gluten-free. It's all in your bookings. Here you use it to message exactly the right people — without a separate email tool and without exporting your guest list.
One newsletter for everyone doesn't work. These are the things you can build a group on — all from data you already have.
Someone who's been ten times deserves a different message than a first-timer. Filter on visit count, or on the people you marked as regulars.
Select everyone with a birthday this month and send them something a week ahead. Or let it run automatically.
Filter on the star rating they gave, how many reviews they wrote, or precisely on those who never left one.
Who hasn't been in for ninety days? Or a hundred and eighty? That's exactly the group to give a reason to return.
Got a gluten-free menu or a nut-free high tea? Select only the guests it matters to and tell them.
Lunch, dinner, high tea, drinks — filter on what someone booked before. A high tea regular doesn't need your game menu.
Combine it with your loyalty programme: email everyone with enough points for your new reward, or those just short of it.
Filter on total spend or party size. Useful when an offer only makes sense for larger tables.
Terrace, function room, bar — whoever sat on your terrace last year is the first to want to know it's open again.
Click the conditions, see straight away how many guests fall into it, and send.
At least four visits, but the last one was over three months ago. Send them something personal — this is the group you win back most easily.
Everyone with a birthday this month who dined with you in the past year. An invitation with something extra.
Gave four or five stars and hasn't been in for three months. These people like you, they've just forgotten about you.
Enough points for your newest reward. Let them know — then they have a reason to book right away.
Thirty-five examples you only need to adjust: newsletter, offer, event, seasonal menu, thank-you after a visit. With your own logo, colours and photos.
After that they run themselves, at the right moment, without you thinking about it.
An invitation with something small. No need to work through the list every week.
Anyone who hasn't been in for six months automatically gets a reason to return.
A fresh chance, at a moment when the awkwardness has passed.
A friendly note that they're always welcome — no reproach, just a door left open.
A beautiful email that lands in spam is worth nothing. That's why this side is handled properly.
From Frankfurt, not from America. Better for your guests' privacy and better for the odds your email arrives.
mail.yourrestaurant.com instead of an unknown sender. We handle the technical settings; you add one line at your domain provider.
Who opened it, who clicked, who booked afterwards. Per email and over time.
Whoever unsubscribes receives nothing further. Not from another list either. The system handles that itself.
With most booking systems you connect a separate email tool. Then you pay two subscriptions and keep two guest lists that drift apart.
| What you get | TableFlow | Separate email tool | Booking system + integration |
|---|---|---|---|
| Knows your bookings | ✓ | ✗ | ~ |
| Filter on visits, allergies, points | ✓ | ✗ | ✗ |
| No second subscription | ✓ | ✗ | ✗ |
| One guest list | ✓ | ✗ | ✗ |
| Sent from Europe | ✓ | ~ | ~ |
Short answers to what owners ask us most.
No. Your guests are already in TableFlow, because they booked with you. You build a group by clicking conditions; the system finds the people.
Yes. The moment you click a condition you see how many guests fall into it, and you can open the list to see who they are.
Yes. You can filter on points balance and tier. So you can email exactly the guests with enough points for your new reward.
Then they receive nothing further, not from another list either. That happens automatically; there's nothing for you to track.
We send from Frankfurt and from your own domain, with the right technical settings. That's what puts an email in the inbox instead of in spam.
No. It's part of your plan, whereas a separate email tool usually charges per month and per contact.